Stuart Broad signs two-book deal as Simon & Schuster add more cricket books to their catalogue


England cricketer Stuart Broad is hoping his popularity within the game and beyond will be reflected in substantial book sales when Stuart Broad’s World of Cricket is published this autumn.

The book is the first product of a two-book deal the 25-year-old fast-bowling all-rounder has signed with publishers Simon & Schuster UK.

Simon & Schuster are making a strong push in sports books this year, particularly books about cricket, with the autobiography of Broad’s England teammate James Anderson due out in September, which is also the scheduled publication date for a biography of spin bowling legend Shane Warne by the fine Australian cricket writer, Gideon Haigh.

Executive director Kyle MacRae described Broad as “the undoubted star of the current English cricketing generation.”

“Stuart’s professionalism and appeal across all age groups makes him the number one choice for people who want to learn about the game, his world and the wider areas of international cricket,” MacRae said. “This will be one of the biggest sports books of 2012.”

It will be Broad’s second venture into print, following on from Stuart Broad Bowled Over: An Ashes Celebration - My Side of the Story, published by Hodder & Stoughton in 2009.

Broad, the current England Twenty20 captain, a Twenty20 world champion and an Ashes winner in 2009, is back in Test match action this week as England begin their three-match series against Pakistan in Dubai.

Broad is England's fourth most-followed on Twitter

Stuart Broad's popularity is reflected is a Twitter following that today stood at 234,672 -- although he is not the most followed England player.

Anderson, in fact, commands a bigger audience for his Tweets, with 253,198 followers, although both have much ground to make up on Broad’s Nottinghamshire teammate, Graeme Swann, whose frequently quirky and occasionally outspoken comments attract an impressive 331,335 regulars.

No surprise that Swann’s autobiography, The Breaks Are Off, was the best-selling cricket book of 2011. The paperback edition is due out in May this year.

Yet they all trail by some distance in the wake of the England dressing room’s most talked-about character, former captain and star batsman Kevin Pietersen, who at the last count had some 436,352 hanging on his every Tweet.

Graeme Swann: The Breaks are Off - My Autobiography
Stuart Broad Bowled Over: An Ashes Celebration - My Side of the Story

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